Brand’s Story

Bodeiga is derived from /La Bodega/, a Spanish term commonly used by East Coast New Yorkers when referencing a convenience corner store. Inspired by the notably amiable and warm services of a bodega, Bodeiga wishes to be the go-to groomers for its community with exceptional customer service and warm ambience being the heart of the business.

Digital Solutions

The Branding and Art Direction for Bodeiga was carefully executed with influences from the west alongside a creative play approach to make them stand out as a barber brand and succeed in Singapore.